Situation
- Retail Company was previously engaged with a marketing agency, with an approach that was hemorrhaging money on poor quality leads delivering little to no ROI
- There was zero transparency on how marketing dollars were being spent
- The client approached us to help them generate applicants in two high profile local markets, which were critical to their rapidly growing business
- Altruas initially requested a working session to understand the current spend habits and their go-to-market strategy to determine best path forward to supplement current efforts
- Altruas determined that its digital marketing specialists could help the client increase its lead generation, and improve quality of leads, in the two critical markets and develop a scalable, digital marketing model
- Altruas partnered with the client’s marketing team and provided a strategy that emphasized hyper-targeting select audiences to generate more higher quality leads – utilizing our customizable Altruas Integrated Team approach
- The team incorporated the Altruas Repeatable Model: Social, Programmatic Advertising, Radio/Music Streaming, Paid Search, Brand Awareness/SEO, Influencer Marketing, Group Engagement, Email Campaigns across all markets
- The client valued our transparent Weekly Competitor Analysis Reports that showed how their spend was used, that allowed the client to quickly pivot and gain a competitive advantage in select markets
- The success of this strategy in the test markets propelled the team (Client and Altruas) to quickly move into ~20 markets and then now Nationwide
Solution
Benefits
- Clients Brand Health Increased by 82%
- Clients SEO and web traffic increased by 60%
- Total % Increase in Overall Adoption: 130%
- With results delivered and trust in transparent reporting, the Alturas team moved from serving as digital marketing partner with one market to a trusted advisor role within the company expanding to SEO, website optimization and graphic design
- Asked to assist with internal training
