Situation
- The organization’s brand and messaging had eroded over time as and the company was not digitally interfacing with its donors well
- Their current CRM and web systems were approaching end of life and were not fulfilling the needs of the organization
- The organization was also going through a major restructuring and the retirement of their long time CEO
- We were requested by the client to provide multiple services:
Serve as the interim Director of Application Development while a permanent position was filled
Develop a CRM Architecture and Roadmap to provided for a unified set of internal operationing systems
Lead the technical evaluation and selection of a new CMS and digital agency
- These efforts were all related to the organizations effort to overhaul their brand and innovate in the ways they were communicating and interacting with donors
- During this effort we served as a trusted advisor to the executive team including the CEO, COO and VP of Marketing
Solution
Benefits
- The client was going through a very trying period during this time due to the changes being made. We served as a change agent and trusted advisor during this time
- The client experienced multiple personnel changes and we served as a consistent management presence
- A new website was successfully built and launched, this website launched the new organizational brand and voice to donors
